Buy Black Program
The 76ers Buy Black Program was developed as part of of Harris Blitzer Sports & Entertainment’s action plan and $20 million commitment to racial equity, to promote local, Black-owned businesses and provide them with expert marketing consultation, advertising value, educational programs and additional tools to succeed. Applying businesses will be eligible for other resources, such as networking events and future 76ers business programs.
Once onboarded as an official partner of the Philadelphia 76ers, the winning business will be led by the 76ers DEI and Partnership Activation teams in identifying their key performance indicators and building a customized marketing strategy to be executed utilizing 76ers platforms and resources designed to help grow and sustain their businesses.